Zoe Xu

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12 Days of gifting - Beggxco


A commissioned campaign for Beggxco’s 12 Days of Gifting for Christmas 2025, featuring a series of festive illustrations inspired by the idea of an advent calendar. Each artwork incorporates daily themes in an abstract, playful way, designed for use across web, email, and social media.

Alongside the campaign, a set of bespoke patch illustrations was developed for an in-store event, drawing on Scottish textile heritage through motifs such as thistles, yarn, and handcrafted details.



Campaign Visuals


Embroidered Patch Designs


In Use


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